NAD Group Expands in the Gulf: Establishes Bahrain as Regional Headquarters.

NAD Group is pleased to announce its expansion in the Gulf region with the establishment of Auntie Annes in the United Arab Emirates (UAE) as the first step. This strategic move marks an important milestone in NAD Group’s growth strategy and underscores its commitment to serving the Middle Eastern market.

With the aim of opening 15 branches of Auntie Annes in the UAE, the decision to expand into the UAE comes as part of NAD Group’s broader expansion plans in the Gulf region. Bahrain has been selected as the central hub for its operations, further solidifying the country’s position as a key business destination. The establishment of NAD Group’s regional headquarters in Bahrain will enable the company to effectively manage and oversee its operations in the Gulf, ensuring seamless coordination and enhanced service delivery to its valued clients.

In line with NAD Group’s commitment to local talent development and empowerment, the company aims to prioritize Bahraini nationals for employment opportunities within its expanding operations. The majority of administrative positions within the company will be allocated to Bahraini professionals, thereby fostering economic growth, knowledge transfer, and career advancement for the local workforce.

NAD Group looks forward to forging strong partnerships and collaborations in the Gulf region while continuing to deliver innovative solutions and exceptional service to its clients. The company remains committed to its mission of driving growth, creating employment opportunities, and fostering economic prosperity in the region.