MINISO is a Japanese-inspired lifestyle product retailer, offering high quality household goods, cosmetics and food at affordable prices.
Founded by CEO Ye Guofu, MINISO has opened more than 4,200 stores in over 80 countries and regions since 2013,including the US, UK, Canada, Australia, Spain, UAE, India, and Mexico. A retailer delivering fun, high-quality new goods. From our product development to the feeling we want our customers to have, MINISO is based on three core principles:
Affordable, high quality: guides our decisions about design materials.Joy: the response our customers experience while in our stores.
Lighthearted: the relaxed and happy feeling when encountering the large variety of goods available.
MINISO has collaborated with world-famous brands, including Coca-Cola, Marvel, Hello Kitty, Sesame Street, Mickey and Minnie, Pink Panther, We Bare Bears and Beijing’s PalaceMuseum, releasing playful crossover products that have been hugely popular with our shoppers.
To keep that product pipeline full and in a continued commitment to our original design, we have established the MINISO DesignAcademy (MDA), and teamed up with some of the best designers from Finland, Denmark, Norway, Spain and South Korea to create high-quality products that skillfully blend creativity and practicality. Winning the brand a series of international design accolades, such as the iF, Red Dot and A’ Design awards.
Miniso
OXXO
OXXO is a women’s apparel brand that creates a unique and sustainable fashion experience with high quality collections in more than 60 stores.
The most valuable vision of OXXO is maintaining the latest fashion collections in its stores through its in-house design team and fast manufacturing abilities in Turkey. OXXO aims to meet its customers’ expectations at the highest level of quality and affordable price range via upcoming new collections in stores every week.
With the purpose of providing a happy and joyful shopping atmosphere for its customers, OXXO introduces 30 to 40 new styles each week. OXXO has an online cooperation with Zalando and OTTO in the EU, and generates sales in multibrand marketplaces all around the world.
OXXO offers 1750 different types of apparel and 9000 variations annually. OXXO presents accessories, shoes, bags, lingerie product ranges at the stores that fit with seasonal collections and also complement the look.
With its original and colorful designs, OXXO aims to fulfill all expectations of its customers by its moderate price and high quality products.
