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MINISO is a Japanese-inspired lifestyle product retailer, offeringhigh quality household goods, cosmetics and food at affordableprices. Founded by CEO Ye Guofu, MINISO has opened morethan 4,200 stores in over 80 countries and regions since 2013,including the US, UK, Canada, Australia, Spain, UAE, India, andMexico. A retailer delivering fun, high-quality new goods. Fromour product development to the feeling we want our customersto have, MINISO is based on three core principles:

Affordable high quality: guides our decisions from design tomaterials.

Joy: the response our customers experience while in our stores.

Lighthearted: the relaxed and happy feeling when encounteringthe large variety of goods available.

MINISO has collaborated with world-famous brands includingCoca Cola, Marvel, Hello Kitty, Sesame Street, Mickey andMinnie, Pink Panther, We Bare Bears and Beijing’s PalaceMuseum, releasing playful crossover products that have beenhugely popular with our shoppers.

To keep that product pipeline full and in a continued commitmentto our original design, we have established the MINISO DesignAcademy (MDA), and teamed up with some of the best designersfrom Finland, Denmark, Norway, Spain and South Korea tocreate high-quality products that skillfully blend creativity and

practicality – winning the brand a series of international designaccolades such as the iF, Red Dot and A’ Design awards.


OXXO is a woman apparel brand that creates a unique andsustainable fashion experience with high quality collections inmore than 60 stores.

The most valuable vision of OXXO is maintainingthe latest fashion collections in its stores throughits in-house design team and fast manufacturingabilities in Turkey. OXXO aims to meet itscustomers’ expectations on the highest level of

quality and affordable price range via upcoming new collectionsin stores every week.

With the purpose of providing a happy and joyful shoppingatmosphere for its customers, OXXO introduces30 to 40 new styles each week. OXXO has an online cooperationwith Zalandoand OTTO in EU, and generating sales in multibrand marketplacesall around the world.

OXXO offers 1750 different types of apparel and 9000 variation sannually. OXXO presents accessories, shoes, bags, lingerie product ranges at the stores that fit with seasonal collections also complement the look. With its original and colorful designs,OXXO aims to full fill all expectations of their customers by its modarate price level and high quality products.